Creative Designer | UX | UI |
Creative Designer | UX | UI |
Creative Designer | UX | UI |
William Rutherford
About
William Rutherford
About
William Rutherford
About

13+ years of branding, pixels and print — designing things that work as good as they look.
Great design shouldn't be a luxury. I believe every business deserves work that looks the part and does the job and that the best way to deliver it is by embracing the tools of the future, AI included. Design solves problems and stops people in their tracks. I embrace AI as part of my process to smooth out workflows, speed up production and honestly, it's pretty good company on those WFH days.
Experience
(WBC — 06)
Where I've been
EXPERIENCE
P
R
A
C
T
I
C
E

Meticulousl
Creative Collabs
Purposeful
Distinctive
Close Brothers
2023 - present
Design Manager
UK
Close Brothers
2022 – 2023
Senior Design
UK
Willbe Creative
2020 - 2022
Freelance Designer
Global
Ralawise
2016 - 2020
Lead Designer
UK
Woodlands Marketing
2014 - 2016
Junior Designer
UK


13+ years of branding, pixels and print — designing things that work as good as they look.
Great design shouldn't be a luxury. I believe every business deserves work that looks the part and does the job — and that the best way to deliver it is by embracing the tools of the future, AI included.
Experience
Where I've been
EXPERIENCE
P
R
A
C
T
I
C
E
Close Brothers
2023 - present
Design Manager
UK
Close Brothers
2022 – 2023
Senior Design
UK
Willbe Creative
2020 - 2022
Freelance Designer
Global
Ralawise
2016 - 2020
Lead Designer
UK
Woodlands Marketing
2014 - 2016
Junior Designer
UK


13+ years of branding, pixels and print — designing things that work as good as they look.
Great design shouldn't be a luxury. I believe every business deserves work that looks the part and does the job — and that the best way to deliver it is by embracing the tools of the future, AI included.
Experience
Where I've been
EXPERIENCE
P
R
A
C
T
I
C
E
Meticulousl
Creative Collabs
Purposeful
Distinctive
Close Brothers
2023 - present
Design Manager
UK
Close Brothers
2022 – 2023
Senior Design
UK
Willbe Creative
2020 - 2022
Freelance Designer
Global
Ralawise
2016 - 2020
Lead Designer
UK
Woodlands Marketing
2014 - 2016
Junior Designer
UK
FAQ.

Knowing what you're getting before we start. Real process and honest conversation throughout.
01
What services do you offer?
02
What is your typical turnaround time?
03
What softwares do you use?
04
Can you handle both design and build?
05
Do you offer brand strategy too?
06
What’s your process like?
What services do you offer?
What is your typical turnaround time?
What softwares do you use?
Can you handle both design and build?
Do you offer brand strategy too?
What’s your process like?