13+ years of branding, pixels and print — designing things that work as good as they look.
Branding, UX, a bit of print, and the occasional fever dream of a brief. 13 years of making things look good and actually work. Here's the stuff I'd show my mum.
MY TOOLS
Video
Web
Brand
Design solves problems and stops people in their tracks. I embrace AI as part of my process to smooth out workflows, speed up production and honestly, it's pretty good company on those WFH days.
Meticulousl
Creative Collabs
Purposeful
Distinctive
"13 years into his career and Will still approaches every job like it matters, because to him it clearly does. We've worked together across several projects now and the standard has never dropped."
Carl
Woodlands Marketing
"We came to Will for a brochure and left with something that felt like a proper piece of design. The kind of thing people actually pick up and keep. He just gets print in a way a lot of designers don't anymore."
Chris
13 Creative
"Will has a rare ability to make a brand feel completely considered. Every element had a reason behind it. The final identity was bold, confident and exactly what we needed to stand out."
Emma
Close Brothers
"We're a village store. We didn't think a rebrand was something for the likes of us. Will changed our minds completely. The new look brought people through the door who'd walked past us for years. Sometimes the smallest businesses need great design the most."
Lyndsey
Tilston Village Store
"We're a small business and weren't sure we could afford good design. Will proved that wrong. He made us look like we punched well above our weight, and the feedback from customers was immediate."
Lachlan
Lach & Lather
